New home goods brand puts millennial-friendly spin on organization

Storage containers on kitchen counters.Open

Open Spaces is launching with 10 aesthetically minded storage

Pattern, launcher of
made-for-millennials brands, is back with its second venture, and
this time the company wants to help you tackle home

The company’s first brand,
Equal Parts
, was all about making cooking easier with curated
cookware sets, and, now, Open
is is a series of organizational tools designed for the
aesthetically minded neat freak—or anyone eager to get their home
in order.

Working with industrial design studio Branch, Pattern honed in on a
minimalist look that’s meant to be displayed as much as it is
hidden away.

“We centered our design aesthetic around how to make a space
feel more open,” the brand
. “We chose soft curves over hard edges, warm materials
like compressed felt and wood, and a neutral palette.”

Rounded bins in gray and pale wood lined up against wall.Open

The objects are all very pleasant, like a nicer, more curated
(and more spendy) version of what you might spot at Ikea or the
Container Store. Open Spaces is launching with 10 products
including a pair of large wire baskets ($76), a set of two under
bed storage bins ($98), timber drawer dividers ($20 each), a set of
ten hangers that come with five felt covers ($36), and nesting
trays ($40). The goods can also be purchased as sets—the “Whole
Home” ($470), the “Restful Bedroom ($410), the “Clean
Kitchen” ($255), and the “Refreshed Bathroom” ($155).

Like Equal Parts’s text-based “cooking coach” feature,
Open Spaces is also launching with an instructional component: a
10-step guide to
getting organized at home.

Bin of clothes halfway under bedOpen
Spaces Organization bins in bathroom
Open Spaces Spices in organized drawer
Open Spaces

Source: FS – All – Architecture 10
New home goods brand puts millennial-friendly spin on organization